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Wine & Spirits
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Case Study: Greatwall Wine
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Case Study: VAT 69 Scotch Whisky

Wine Solution

Professional Wine Portfolio designed to redefine China Wine Packaging

More consumers are becoming aware of the importance and power of the product labeling, Shelf appeal is critical factor in wine selection as consumers develop a greater sense of brand consciousness.

Great Wall felt the time was right to take advantage of this growing influence and redesign its label, as well as switch to a new labeling technology.

To help bring its new label design to fruition, and to increase operational efficiencies, Great Wall departed from traditional glue-applied labels in favor of pressure-sensitive. And turned to Avery Dennison Corporation and its Fasson® pressure-sensitive labels.